Being a designer…

Vektor x visual identity guidelines

My previous post touched upon the importance of visual identities, how they are often neglected and how it is often thought that a logo is all that is needed. The well-known line from Gestalt theory: ‘the whole is greater than the sum of its parts’ (or ‘the whole is other than the sum of the … Continue reading

Design packages…

Coming soon – design packages

Fresh for 2012 I will be offering design packages created specifically for start-up businesses. They are designed to accommodate a small budget, but deliver a good visual grounding for your business to start out in the world. A visual identity is often underestimated by those starting out, and just a simple logo can be seen … Continue reading

Season’s greetings

Season's greetings cards

A print delivery from moo arrived last week and finally I could make a start on making my Season’s greetings cards. Now the cards have all been sent to friends and family I can post the fruit of my labour: This year I decided to order some mini cards, and create a few different designs. … Continue reading